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It has been discovered that visitors to websites read the content differently than they would if they were reading the same content in print. When a website visitor is reading a website's content Otto Porter Bulls Jersey , then instead of reading it word for word, it is more likely that he or she will scan over the page looking for the specific information that he or she wants from the page. Therefore, the style of writing used for print material is not the same as that which should be utilized for a website. The style for the web, especially in the case of marketing, must be much more succinct and effective. Remember that it is the reader, not the writer Chandler Hutchison Bulls Jersey , of the content who will determine the sequence that will be followed for the content.


To do this, there are a number of things that you need to keep in mind as you write your web content:


1. Instead of thinking like an online marketer, you need to think like the reader. This means that you need to make certain that anyone scanning over your content will find it easy to discover the information they've been seeking.


2. Always keep the reader in mind as you write each part of the copy. Use a style that is much more casual than you would in print, because the reader will need to be able to relate to the wording.


3. Apply more of a journalistic-type writing style. This means that your wording will be simple and direct, and any complex sentence structures should be avoided. Don't use any unnecessary words or ?fluff?.


4. Never let the end purpose of your content leave your mind as you write. Online marketing is something that must be done with purpose in order to reach a specific target. The design itself, the copy Antonio Blakeney Bulls Jersey , and the navigational tools should all work together toward your online marketing message.


5. Make your copy personal so that it reads as though you're speaking directly to your prospective client. This can be done by using the second person, that is, writing ?you?, so that the reader will feel as though he or she can personally relate with what you are trying to say.


6. Always tell your reader the benefits of whatever you're saying. Copy should be written in order to directly inform readers of ?what's in it for them?. This means not only saying the features of any given product or service, but also why these features are good for the reader's needs and desires.


7. Give order to your content by saying the most important things first so that they are the first points that your readers will spot at the top of the page. Since your readers will be scanning to find information that is worthwhile to them, you need to catch their interest as soon as possible or they will simply go elsewhere.


8. Don't make your content one or two enormous blocks of text. Instead Timothe Luwawu Bulls Jersey , break up your paragraphs into smaller, more manageable and more inviting paragraphs of no more than two or three sentences. You can also use subheadings and bullets to make scanning easier and more appealing.


9. Be consistent with your writing style throughout your site. Every page from your website should be written with the same feel, the same layout, the same words that are capitalized, and the same number of headings, so that everything remains consistent. This is extremely appealing to web users Dennis Rodman Bulls Jersey , since it makes scanning dramatically simpler.


10. Of course, you should never forget the ever-important keywords to be included to maximize SEO ? search engine optimization ? one of the most effective online marketing efforts you can make. Furthermore, scanning your content becomes much easier when keywords are there to be spotted.


None of these points are very difficult, however, they are somewhat time consuming. Fortunately, they are worth every moment you can put into them. Whether this means hiring a professional Scottie Pippen Bulls Jersey , or doing it yourself, these techniques provide you substantial results that you'll be able to see growing over time. Just don't forget to keep up those efforts as you add new pages to your website, or if you change the site's design in the future!


Copyright 2006 Mark Nenadic


Business To Business: The Explanation Behind It Marketing Articles | August 6, 2010
In contrast of the business to business, the business to consumer marketing does not employ multiple buying process and longer sales cycle. The shorter sales cycle and single-step buying process are what the concept of B2C evolves around

If you are still the uninitiated one, you might wonder what is behind business to business marketing. In fact Toni Kukoc Bulls Jersey , it might be new to you, as like any others who weren't updated with this business trend. You might also happen to hear business to consumer marketing. Now, if you want to learn more about business to business, or B2B, we need to distinguish it from business to consumer, or B2C.

Marketing Programs

There are many distinctions which can be found between the two marketing strategies although they use several related marketing programs like advertising John Paxson Bulls Jersey , public relations, direct marketing, and internet marketing. They also employ similar initial steps with as far as developing marketing strategy is concerned. However, in terms of executing these programs and as well as the results coming from their marketing activities, the distinction begins.

In B2B marketing, the relationship building activity efforts are made from one business to another.

So Zach LaVine Bulls Jersey , in this effort, the value of the business relationship is maximized, in which multi-step buying process plus the longer sales cycle are involved in the activities, is strengthened. The business value also determines the rational buying decisions by focusing principally on awareness and educational building activities; therefore the brand identity of B2B is made based on personal relationship created.?

On the other hand, the busi. Wholesale Authentic Air Jordan Wholesale Air Max China Cheap Nike Shoes Wholesale Air Max Cheap Nike Shoes Online Wholesale Kids Nike Shoes Wholesale Air Jordan Wholesale Nike Basketball Shoes Cheap Air Max 270 Mens Cheap Air Max 2018 Online